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2004
Annual Conference Agenda
Co-sponsored
by
| Monday,
April 26 |
|
| 9:00 AM
- 10:30 AM |
"Getting
Up to Speed with SarBox and FASB: An Overview"
Speakers: To be confirmed |
| 10:30 AM
- 11:30 AM |
"Bootcamp
for Beginners"
Speaker: B
ob Douglas, VP Channel Services, The National System,
Inc. |
| 12:30 PM
- 1:00 PM |
Conference
Kick-off & Welcome |
| 1:00 PM
- 2:00 PM |
"It's
a New, New, New World for Trade Promotion Managers"
Speaker: Robert Houk, VP Strategic Planning,
CoAMS, Inc. |
| 2:00 PM
- 3:00 PM |
"Juggling
with Chainsaws - The Saga Continues"
Speaker: Ron Lunde, President, The Lunde Company |
| 3:00 PM
- 3:15 PM |
Break |
| 3:15 PM
- 4:15 PM |
"State
of the Industry - 2004 NAPAA Industry Survey"
Speaker: Debra Kuhns, Executive Director,
NAPAA |
| 4:15 PM
- 5:00 PM |
"Getting
on the Sarbanes Oxley Bandwagon"
Speaker: James Gibson, Managing Director,
Protivity Consulting |
| 6:00 PM
- 8:00 PM |
Opening
Night Reception |
| Tuesday,
April 27 |
|
| 8:00 AM
- 9:00 AM |
"Bootcamp
for Beginners - Day Two"
Speaker: B
ob Douglas, VP Channel Services, The National System,
Inc. |
| 9:00 AM
- 10:00 AM |
"Using
Technology to Enforce FASB and Increase ROI"
Speaker: John Bermudez, VP Product Development,
Demantra Inc. |
| 10:00 AM
- 11:00 AM |
"Getting
Ready: Post-Audits and New Procedures"
Speaker: Ken Green, President, Internal
Audit Bureau |
| 11:00 AM
- 11:15 AM |
Break |
| 11:15 AM
- 12:30 PM |
"Washington
Update"
Speaker: Veronica Kayne, Partner, Wilmer, Cutler
& Pickering
|
| 12:30 PM
- 6:30 PM |
Free
Afternoon:
Enjoy some of the activities of Scottsdale, or just
lounge around the pool. |
| 6:30 PM
- 9:00 PM |
NAPAA
Awards Dinner |
| Wednesday,
April 28 |
|
| 9:00 AM
- 10:00 AM |
"A
Retailer's View of the World"
Speaker: To be confirmed
|
| 10:00 AM
- 10:15 AM |
Break |
| 10:15 AM
- 11:15 AM |
"Increasing
the Effectiveness of your Sales Channel"
Speaker: Rob Hand, CEO, Hand Promotion Management
|
| 11:15 AM
- 12:15 PM |
"Making
FASB Changes Work for You" (Panel Presentation)
Speakers:
- Jackie
Langston, Director of Co-op Advertising, Simmons
Company
- Laura
Buckingham, Channel Marketing Director, LaCrosse
Footwear
|
| 12:15 PM
- 1:15 PM |
Lunch |
| 1:15 PM
- 2:15 PM |
"Dynamic
Media Opportunities"
Speakers:
-
Yellow Pages: Neg Norton, President, Yellow Pages
-
Search Engine Advertising: Anthony Helmstetter,
V.P. Marketing, MyGoals.com
-
Media Planning and Rate Tracking: John Olson, Dir.
of Product Development, MediaMixNet
|
| 2:15 PM
- 4:00 PM |
"Expert
Roundtables" (with refreshments)
An extended opportunity to network, gather new ideas
and get specific questions answered. Table topics
include:
- New
Program Development & ROI: Bill Kelly, VP Business
Development, CCI
- Media
Rates: John Olson, MediaMixNet
- FASB:
Ron Lunde
- Customer
Deductions: Carole Lundgren, 3MCorporation
- Sales
Force Management: Rob Hand, CEO, Hand Promotion
Management
- Channel
Marketing Techniques: Laura Buckingham, Channel
Marketing Director, LaCrosse Footwear
|
| 4:30 PM
- 4:30 PM |
"The
Big Finish - Taking it all Home"
Speaker: Debra Kuhns, Executive Director, NAPAA |
Additional program
content is being posted here as it develops.
Back
to Annual Conference start page.
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