NAPAA Home > H. NAPAA Glossary of Terms

Handbill

A circular that is intended for distributions by hand either to persons encountered on the street o to homes, offices, etc. Also throwaway, flyer.

Handling Allowances

An allowance from a manufacturer to a distributor or retailer for handling merchandise requiring special attention or display. (Must be offered to all competing retailers).

Handling/Postage Charge

A charge covering the cost of preparing and mailing a premium or refund.