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> Trade Promotions Benchmark Report
Trade Promotion Benchmark Report
This March 2004 report issued by Aberdeen Group (and sponsored to us through
Demantra, Inc. and CAS) discusses the widening gap between companies that
strategically optimize processes and the majority of companies still addressing
Trade Promotion Management on an ad hoc basis. The report focuses on some of
the most critical issues in TPM, including the need for improved analytics and
planning, as well as the need for better collaboration between retailers and
manufacturers.
Demantra and CAS co-sponsored Aberdeen's Trade Promotion Management report as
part of their efforts to raise awareness of the critical business issues in the
areas of marketing and support planning.
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