NAPAA Nuggets

This bi-weekly E-mail newsletter provides updates on NAPAA activities, as well as information on current happenings in the trade allowance industry. It is distributed to NAPAA members. Past copies are available to all.

NAPAA Newsletter

This newsletter is published four times a year, providing in-depth articles on new legal regulations, innovative trade promotion programs and industry updates and trends. The Newsletter is distributed to a list of over 1,000 trade allowance professionals. If you are interested in submitting an article for publication, or are interested in advertising, contact the Newsletter Editor.

NAPAA Membership Directory

This on-line directory provides key contact information for all NAPAA members. It is updated on a weekly basis, providing current information for networking purposes. This Directory is in the "Members Only" section of the Web site. Click here to be taken to the Membership Directory (members only).

Annual Industry Surveys

For the past 10 years, NAPAA has sponsored an Annual Trade Allowance Industry Survey to provide members with an overview of the latest trends in trade allowance and promotion. Surveys are conducted with manufacturers representing numerous categories to provide current information on spending levels, allocations, administration and staffing.

The results of the 11th Annual Industry Survey was announced at the 2003 Annual Conference in May. Click here to see the results of this and other yearly Surveys (members only).

Hot Topics

Articles that have appeared in the press and in past NAPAA publiciations that we feel may be of special interest to our readers are reproduced here.

Pressroom

Information and Press Releases of general interest to those involved in designing and implementing trade allowances are included here by date and title.

Videos & Books

NAPAA has developed a library of videos, self-teach workbooks and research data on subjects pertaining to our marketing field. They cover topics includingDeduction Prevention, Creative Uses of Co-op Advertising Today, and the Fundamentals of Co-op Advertising & Promotional Allowance Program Administration.

Glossary of Terms

Trade allowance professionals have a language all their own. For people new to the industry, either working in it or reporting on it, this vocabulary can be confusing. NAPAA has compiled a list of these specialized terms into a glossary to provide definition and clarification.